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iron-branding-01 Welcome to Branding Irons Unlimited. Branding Irons Unlimited is THE source for branding irons for any application as well as personalized packages and interchangeable characters. We ship worldwide and we offer electric branding equipment that can be used in any country. We specialize in Custom Branding Heads and produce them all in-house, right here in the USA. Follow Us On Social Media! When you like and follow our Social Media, you will get access to exclusive content including. BRAND-FIRST electric branding tools are made and priced complete. Our branding iron pricing includes the electric branding iron and a custom engraved branding head or type holder. There are no hidden costs, artwork fees, or setup fees!  All Brand-First electric branding irons are equipped with interchangeable branding heads. Simply screw the heads on and off of the hot iron brand. You may purchase additional branding heads separately for any of our irons at any time. A branding iron is used for branding, pressing a heated metal shape against an object or livestock with the intention of leaving an identifying mark. The history of branding is very much tied to the history of using animals as a commodity. The act of marking livestock with fire-heated marks to identify ownership begins in ancient times with the ancient Egyptians. The process continued throughout the ages, with both Romans and American colonists using the process to brand slaves as well. DPReview Digital Photography. Inhe became editor-in-chief of Car and Driver. Jeanes in Car and Driver. While worth reading, at least for auto industry geeks like myself, Branding Iron branding 01 suffers from three weaknesses. Get to Know Us.

Next page. Kindle Cloud Reader Read instantly in your browser. Register a free business account. About the Author Charlie Hughes is one of the few men alive who has created a car company that's still in business. He headed three different automotive marketing groups and was CEO of two auto companies. Today, Hughes heads a marketing consulting consortium, Brand Rules www.

William Jeanes has spent more than three decades closely associated with the auto industry. In he returned to writing. In , he became editor-in-chief of Car and Driver. In , he became a senior vice president and group publisher at Hachette Filipacchi Magazines. Tell the Publisher! I'd like to read this book on Kindle Don't have a Kindle? Customer reviews. How are ratings calculated?

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Top reviews from the United States. There was a problem filtering reviews right now. Please try again later. Verified Purchase. Despite the title, this is really a book about management, especially executive leadership.

One of the authors is an experienced auto industry executive who is following the example of people like Lee Iacocca who felt that their management insights needed to be shared with the world in a book. To justify this pretense he proposes that corporate culture is a key part of branding and that corporate culture is created and guided by top management. The content and structure of the book violate its own main message; that a brand needs to be clear and focused.

This book could have been an interesting story of what one person learned in an interesting career with a number of major companies in the auto industry. Jim Wangers did that in his book Glory Days. It could have been an analysis of well known branding successes and failures in the auto industry over the last 50 years. That's what I thought I was buying.

It could have been a straight forward book on management, focusing on corporate culture. Instead it is a muddled mishmash of all three. The book does include a few stories of life in the executive suites of Land Rover, Porsche, and Mazda. It concludes with some good advice for Ford and GM on how to manage their brands, though it has been overtaken by recent events in the industry. Overall it was not worth the time or money.

Prof Top Contributor: Woodworking. Reading this book was highly recommended by some associates. I was hoping for more other than recommending the domestic auto companies reduce the number of brands and dealers they carry. Or they should have more corporate courage. Having read it now I find it a bit too much like some of Tom Peters works which were prone to picking out outstanding 60253 E Branding Iron Ct companies that have since fallen or ignoring the global Personal Branding Iron 90 changes that caught the truck and SUV heavy domestic auto makers with their proverbial pants down.

Excellent read on Branding. Doesn't hurt if you like cars, manufacturing, or anything made in America with pride. Having served as owner of a small business for the last ten years, I remain on the lookout for marketing advice that works. Although Branding Iron was targeted for the auto industry, Charles Hughes and William Jeanes offer guidelines that are applicable well beyond car manufacturing and sales.

The authors help readers by defining industry jargon, and by unpretentious writing. Example: "We've gone safe, soft, and somnolent. Also, they want you to clearly identify your brand identity before you try to excite others about it: "We have combined too much choice with too many messages. We live in a world of magpie marketing. We hear lots of noise, but nobody's saying much. I am a certified car nut, not a business man or marketing person.

Jeanes in Car and Driver. If you are in the business of marketing or branding, this book offers some very good insight, maybe not a must read book. If you are a hardcore auto enthusiast, you'll find some of the content interesting.

You may not want to buy it though. A must read for business leaders looking to gain a full perspective of branding as a management strategy. The authors do a fantastic job leveraging expertise in the car industry to share insights and tons of examples of branding gone wrong and what it takes to do it right.

What's great about this book is that the auto industry truly is a great benchmark and educational view for other industries to follow. My company is not in the auto industry, however, insights, suggestions and key learning's provided by Hughes and Jeanes are very much applicable to my company and most company's I know of. In particular the "strategic" Brand Triangle provides a logical view of how a company's brand image is Initial Branding Iron Rds driven by not only the product quality and retail experience but also how the organizational culture becomes the "glue that holds everything together".

This book points out and provides examples to prove that "Culture, in the center of the triangle, drives the brand". Leaders in virtually all industries will benefit from this read! This was Electric Branding Iron For Cattle a much anticipated read, as the topic is timely and the authors are known to have the auto industry experience necessary to produce an insightful book on car branding. While worth reading, at least for auto industry geeks like myself, Branding Iron suffers from three weaknesses.

After I ordered, they sent me a picture of a test of my brand on wood so I could approve or make changes. After I approved, my brand was shipped and got to me very quickly. The brand itself looks fantastic and is very well made I got the electric with a brass head , I think this thing will last decades. The whole process went smoothly and quickly, and I'm very excited about my brand.

Highly recommend! Custom Leather Stamp. Electric Custom Branding Iron. Custom Branding Iron.

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